Everyone is talking about Social Media today; businesses both large and small are hearing everywhere they turn that they NEED a Social Media strategy. And they do.
You might think you've got your Social Media under control, after all you've created a Facebook Page and popped out a couple of Tweets, right? Treating Social Media like an expanded web site isn't taking advantage of what Social Media really is - an ongoing conversation between you and your customers. Your customers are out there reviewing your business on sites like Yelp and Google Places. They are posting about your company on Twitter and Liking it on Facebook. How are you engaging with your customers? How are you building your brand and business through content creation and customer engagement?
These are big questions because your customer base is changing while you ponder them. More and more of your customers are sharing information about your business without you being a part of that conversation. Does your business have a strategy for dealing with angry customer posting online? How about negative reviews? Is anyone minding your Wall on your Facebook Page or has it filled up with spam?
At Tenth Muse Creative, we live our lives immersed in Social Media. We're writing blog posts, Tweets, Facebook status updates, highlighting content on Google+, adding reviews on Yelp, we're getting our clients listed in Google Places and getting them set up for Google Offers, Groupon, and Yelp Deals. We're staying on top of the world of Social Media so that you - the business owner - doesn't have to.